Packaging has come a long way over years and it’s no longer just a piece of brown corrugated mechanism that keeps products safe and secure in transit. It’s now playing a vital role in building brand awareness and loyalty, as its seen as the consumer’s first point of contact with the product.
In a press release by P&S Market research, the global corrugated packing market was valued at $150 billion in 2014 and is expected to grow at 5% up till 2020. That may not seem like a huge increase but an industry that is already booming has no plans of disappearing anytime soon.
So its no wonder that packaging is still in huge demand!
But why is this old basic packaging method so popular? In this world driven by smart technology and luxury innovations, you would think there would be some sort of replacement to cardboard packaging… but there isn’t
You must have heard of the motto… If it ain’t broke, don’t fix it.
The fact is, packaging works.
A corrugated cardboard box is still the most functional and lightweight form of packaging. It can be shipped in any size, colour and can be printed on very easily. And thanks to it being eco-friendly, it can be recycled and reused in many ways.
There’s also been a huge craze on YouTube with Vloggers sharing ‘unboxing’ video’s – and although its just watching someone open a box for the first time, people do love the surprise element that comes with unpacking boxes, gifts or presents.
Packaging gives the chance for companies to interact with their customers a lot more, and with the help of social media, they can easily enhance their brand awareness and build relationships with their customers.
The truth is packaging will still be around; no matter how far we get in technology, corrugated boxes aren’t going anywhere anytime soon!
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